COVID-19 Vaccine: Trust & Communication

Event Details

Date: Mar 04, 2021 Location: Online


Getting the COVID-19 vaccine into the arms of Americans is a top priority for federal and local health officials. However, among the many obstacles in distributing and administering this vaccine, the ability to communicate reliably is proving to be a challenge.

From countering disinformation and building public trust, to reaching disadvantaged communities and broadband deserts – governments at all levels must find a way to engage, educate and get the vaccination message out to all Americans.

The Hill convened leading public officials, health professionals and communication experts for a discussion on the value of fact-based health communication and building trust in the COVID-19 vaccine and to answer the following questions:

What are the key principles of effective communication in the rollout of the COVID-19 vaccine? How can we reach all communities with accurate information, especially those who are skeptical about the vaccine?

Health Equity & Communications Expert Panel:

  • Lisa Sherman, President & CEO, Ad Council
  • Mayra E. Alvarez, President, The Children’s Partnership & Member, Biden-Harris COVID-19 Health Equity Task Force
  • Eliseo J. Pérez-Stable, M.D., Director, National Institute on Minority Health and Health Disparities (NIMHD)
  • Giselle Corbie-Smith, M.D., Director, UNC Center for Health Equity Research & Kenan Distinguished Professor of Social Medicine

Watch the event recording on YouTube.

Read more about the event.